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Creativelements had the pleasure of designing the complete brand identity for Drunken Monkey, a vibrant new venue in the heart of London. Our goal was to create a dynamic, memorable visual experience that embodies the brand’s lively spirit while resonating with a diverse, modern audience.
Project Overview: Drunken Monkey wanted an identity that would stand out and exude an energetic, playful vibe that attracts people looking for a unique nightlife experience. From the logo and color palette to typography and brand collateral, we built a cohesive and captivating brand that’s as bold and dynamic as the atmosphere they bring to London.
Our Approach:
Brand Concept: We began by exploring Drunken Monkey’s core identity—fun, bold, and unforgettable. After in-depth discussions, we crafted concepts that would capture their essence in a visually appealing way.
Logo Design: A logo that fuses modern aesthetics with an iconic monkey symbol to embody their brand’s playful energy, giving it a distinctive, urban twist.
Color & Typography: A vibrant color palette with contrasting tones was chosen to capture attention and evoke excitement, balanced with bold, clean typography for clarity and consistency.
Brand Collateral: From menus to signage, social media templates, and custom graphics, each element was designed to ensure a seamless brand experience at every touchpoint.
Results: The result is a brand that’s not only visually striking but also communicates Drunken Monkey’s identity with clarity and charisma, giving them a unique edge in London’s nightlife scene. This fresh, cohesive identity positions Drunken Monkey as an unforgettable spot for both locals and visitors.