Nothing Beats a Jet2 Holiday: How a Jingle Took Over TikTok and the Internet

If you’ve been anywhere near TikTok this summer, you’ve heard it:
“Nothing beats a Jet2 holiday…” — followed by Jess Glynne’s anthemic Hold My Hand and a montage of pure chaos or pure joy.

What started as a Jet2holidays TV ad in late 2022 is now one of the biggest viral memes of 2025, making people laugh, sing, and even book their next getaway.

🎥 Watch the original “Nothing Beats a Jet2 Holiday” advert on YouTube:

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From Ad Campaign to Internet Sensation
Jet2holidays launched the “Nothing Beats a Jet2 Holiday” campaign to showcase stress-free travel and unforgettable escapes. The ad featured:
– Sun-drenched beaches 🌴
– Happy families making memories
– The feel-good voiceover by Zoë Lister
– The soundtrack of Hold My Hand by Jess Glynne

But social media had other plans. TikTok creators flipped the script, pairing the upbeat audio with:
– Airport disasters ✈️
– British weather fails ☔
– Pet antics and family chaos 🐶

The irony was chef’s kiss — and the internet couldn’t get enough.

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Why It Went Viral
Several ingredients made this meme unstoppable:
– Catchy Jingle – Stuck in your head after one listen.
– Contrast Comedy – Happy music + total disaster = instant laugh.
– Relatable Content – We’ve all had “that” holiday moment.
– Easy Remix – Creators could put their own spin on it in seconds.

By mid-2025, the trend had millions of TikTok uploads and even spilled onto Instagram Reels, YouTube Shorts, and memes across X (Twitter).

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Jet2’s Clever Move
Rather than ignore the meme, Jet2 leaned in:
– Launched a TikTok challenge with a £1,000 holiday voucher prize
– Encouraged creators to share their funniest or most epic holiday moments
– Kept the “Nothing Beats” tagline front and center

This not only boosted brand awareness but made Jet2 a rare example of a travel company winning at meme culture.

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When Memes Cross into Headlines
The audio even found itself in controversy when a political video misused the sound — sparking debate online and coverage by major news outlets. But for most fans, the jingle remains a symbol of fun, sun, and holiday vibes.

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Lessons for Marketers (Hello, Creative Elements Fans 👋)
The “Nothing Beats a Jet2 Holiday” phenomenon proves:
1. A great hook lasts – Even from a 2022 ad.
2. Let the audience play – Memes work when people can remix easily.
3. Ride the trend – Engage with the community while it’s hot.
4. Music matters – Pair the right tune with the right feeling.

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Book Your Own Jet2 Holiday
If you’re inspired to trade your screen for sunshine, you can explore Jet2holidays official offers here:

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Final Boarding Call ✈️
Whether you’re laughing at airport chaos clips or dreaming of your next escape, it’s clear: Nothing beats a Jet2 holiday — and nothing beats a trend that brings joy to millions.

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